On Dec. Among other concerns, lawmakers are expected to ask about the controversial algorithms powering Google’s search engine. Up to this point, Google has not disclosed how its search engine prioritizes content on the web. In this article, we’re going to break down what we do know about Google, including how it advertsement billions of dollars each year by offering free services. The algorithm attempts to provide the most relevant results for your query, and, along with these results, you may find related suggested pages from an AdWords advertiser. To gain the top spot in Google advertisementsadvertisers have to outbid each. Higher bids move up advertisemnet list while low bids may not even be displayed. Advertisers pay Google each time a visitor clicks on an advertisement. When a visitor clicks on a display advertisement on a member website, a portion of the revenue is paid to the site owner while Google keeps part of the fee. Due to the breadth of companies advertising t...