I grew up around marketing and advertising — my dad was a very talented graphic designer with his own marketing company, following in the footsteps of my grandfather who did the same thing. Later, my dad went into advertising, which is where Warhol got started. It brought a whole new perspective to the work. As a rather commercial artist, Warhol was fascinated by popular culture institutions like fame, celebrity, beauty, success, entertainment. But not many know of his fascination with business and money. Most of the material was taken from interviews with Warhol himself, so it is qkotes his own words. He speaks about common business practices like hiring, delegation, automation, management, sales, efficiency, commercialization — but he speaks about them in a different language.