I grew up around marketing and advertising — my dad was a very talented graphic designer with his own marketing company, following in the footsteps of my grandfather who did the same thing. Later, my dad went into advertising, which is where Warhol got started. It brought a whole new perspective to the work. As a rather commercial artist, Warhol was fascinated by popular culture institutions like fame, celebrity, beauty, success, entertainment. But not many know of his fascination with business and money. Most of the material was taken from interviews with Warhol himself, so it is qkotes his own words. He speaks about common business practices like hiring, delegation, automation, management, sales, efficiency, commercialization — but he speaks about them in a different language.
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Now a new exhibition at the Indianapolis Museum of Art called «Andy Warhol Enterprises» has seized upon a recent resurgence of interest in the artist’s work to closely examine just how Warhol treated business, commerce, and, above all, money in his art and life. Warhol, it could be said, took the opposite approach — he saw business as a dependable artistic asset. Goldstein spoke to the exhibition’s co-curator Sarah Urist Green, who organized the show with art critic Allison Unruh. One of the interesting things about your exhibition is that it is sponsored by PNC Bank, which is in itself a commentary of a kind on the relationship between business and art. When I got a call from Max Anderson, our director, asking if I would be interested in curating a show in conjunction with PNC bank and the Warhol Museum, my first reaction was a little bit hesitant. But I thought, «Warhol certainly wouldn’t mind having a show sponsored by a bank. He would probably have really liked it. So I though lets do a show about Andy loving money, but in a critical, engaged way. No, this is something that we pitched to them. And they loved it. I especially thought it was hilarious that for once we would be able to even flaunt a sponsor’s name and logo in conjunction with the exhibition. Whenever we were creating collateral for the show I was able to say «don’t forget the logo» and «make the logo bigger. That’s perfect, right? But he was doing that from the beginning. Something we didn’t have an image of in the catalogue but that was always in my mind in developing the show was the classified ad he put in the Village Voice in that said, «I will endorse with my name any of the following» and then it was just a list of all of the things he was happy to endorse, which included «anything. One of the ideas that we have really tried to work against in this exhibition is that there was a turning point in Warhol’s career — this idea that before he was shot there was a certain integrity to his work and after a turning point it all dissipated and he became a servant to celebrities and society members.
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Italian Journey March 3, Raza Indian artist — The work of art is to dominate the spectator: the spectator is not to dominate the work of art. The spectator is to be receptive. He is to be the violin on andy warhol quotes making money is art the master is to play. And the more completely he can suppress his own silly views, his own foolish prejudices, his own absurd ideas of what Art should be, or should not be, the more likely he is to understand and appreciate the work of art in question.
Becker American sociologist Art Worldsp. And working is art. And good business is the best art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called ‘art’ or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist.
Being good in business is the most fascinating kind of art. During the hippies era people put down the idea of business — they’d say ‘Money is bad’, and ‘Working is bad’, but making money is art and working is art and good business is the best art. Good art can not be immoral. By good art I mean art that bears true witness, I mean the art that is most precise. That’s a sad thing. Money is not the criteria of art. Art or love is not a question of money.
One should percieve these things at a different level. And all good art is science. That is, if viewed within their context — as art — they provide no information whatsoever about any matter of fact.
Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.
Making Money By Andy Warhol — Business Motivation — Business Tips
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